The Future is Now

Whether it makes you excited, awed, or fearful, you can’t seem to avoid the fact that artificial intelligence is already taking shape in our society. But how exactly it will change our world is still a process in the making.

We are immensely privileged to have spent the last few months getting an insight into the drive and motivation of people at the forefront of developing artificial intelligence around the globe.

The films were all shot on three cameras- our ultra 4k Arri Amira and two Sony FS7s, along with our prime lenses and state-of-the-art lighting. The result was multiple carefully curated interview angles that were fittingly cinematic and atmospheric. The films were shown at the 2023 Future of Britain Conference to a crowd of leading political thinkers and business people.

From the trailblazing former prime minister of Estonia to the CEO of capital investment firm General Catalyst, the array of leaders we spoke with all advocated for the need to be proactive. Rather than letting artificial intelligence just happen to us, they see this period as an opportunity.

An opportunity, that is, for governments, businesses, and everyday people to wield this quickly developing tech to create a more equitable and fairer world.

But in order to do so, we must recognise that the future is already underway.

By Mark Lucas